Armand de Brignac Champagne Appoints Chief Marketing Officer
11th September 2015
Armand de Brignac Champagne have announced that Bernadette Knight has joined the company as Chief Marketing Officer. She will oversee all marketing strategy and initiatives for the luxury Champagne collection, including branding, public relations, events and promotion.
A native of Australia, Bernadette has worked with Champagne brands such as Veuve Clicquot, Krug, Ruinart and Taittinger and most recently as the U.S Director for Hennessy Cognac at LVMH.
“We are thrilled to have Bernadette join the team,” said Sebastien Besson, CEO of Armand de Brignac Champagne. “Bernadette’s extensive knowledge and background in the Champagne industry will ensure the brand’s luxury heritage, craftsmanship and exceptional quality is effectively communicated, as she begins to lead our marketing efforts across the world.”
The renewed vision for Armand de Brignac is a result of the brand’s new ownership. Shawn ‘Jay Z’ Carter who acquired the brand in November 2014 and who has already seen a double digit growth for the brand in 2015
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