Champagne Taittinger reveals new look for FIFA World Cup

22nd March 2014

Champagne Taittinger reveals new look for FIFA World Cup

As the official Champagne of the 2014 FIFA World CupTM, Champagne Taittinger has released a special limited edition World Cup souvenir bottle of Brut Réserve NV and Gift Box.

This is the first time in the history of the tournament that a Champagne House has been chosen by FIFA as the official Champagne to be served to guests in FIFA’s VIP and VVIP areas.

Celebrating Taittinger’s association with the famous summer football tournament, the souvenir bottle is presented in an elegant white and gold gift box featuring hologram footballs. The bottle includes a gold label with the football theme continued, and the World Cup trophy on the neck label.

Taittinger is one of the few Champagne Houses to remain owned and actively managed by the family named on the label.  The hallmark of their wines is the high percentage of Chardonnay used, providing elegance and finesse.

Export Director Clovis Taittinger comments:

“We are delighted to be associated with this famous event.  For Taittinger, it is an immense honour not only due to the very consistent quality of its Champagnes but also to its world reputation.  Groundbreaking 3D print technology has been employed to create this beautiful bottle, and we invite our customers to share bubbles and enjoy this beautiful game.”

Champagne Taittinger will manifest its presence at the 2014 FIFA World CupTM in the run up to the tournament through various initiatives with the help of its 150 distributors around the world, up until the pinnacle moment of the event when the final takes place in the iconic Maracanã Stadium on July 13th 2014.  This is a night when the leading names in football will crown the world champions and the “King of the bubbles”, Pierre Emanuel Taittinger, President of Champagne Taittinger, will be there to join the celebrations.


 Taittinger Brut Réserve NV – limited edition World Cup souvenir bottle.

Made with fruit from only prime vineyards throughout Champagne, this wine is the signature cuvée of Champagne Taittinger.  With 40% Chardonnay for delicacy and finesse, this wine has a fresh, appealing nose, with hints of biscuit and brioche.  The palate is light and elegant with delicate but persistent bubbles. 

This will be available in late spring from Waitrose, Morrisons, and many independents, RRP £38.99. Limited edition so once gone, it is gone!

Shared by Kevin McKee

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