Ferrari Trento, the official toast of Formula 1®, steps onto the podium for the first time

19th April 2021

IMOLA, ITALY - APRIL 18: Race winner Max Verstappen of Netherlands and Red Bull Racing, second placed Lewis Hamilton of Great Britain and Mercedes GP and third placed Lando Norris of Great Britain and McLaren F1 celebrate with sparkling wine on the podium during the F1 Grand Prix of Emilia Romagna at Autodromo Enzo e Dino Ferrari on April 18, 2021 in Imola, Italy. (Photo by Dan Istitene - Formula 1/Formula 1 via Getty Images)

Ferrari Trento, the official toast of Formula 1®, steps onto the podium for the first time at the “Formula 1 Pirelli Gran Premio del Made in Italy e dell’Emilia-Romagna 2021”

We are delighted to share the first official images of Ferrari Trento, the new Official Toast of Formula 1®, being sprayed on the iconic Grand Prix™ podium at the “Formula 1® Pirelli Gran Premio del Made in Italy e dell’Emilia-Romagna 2021, by winning driver Max Verstappen (Red Bull Racing Honda) and runners up Lewis Hamilton (AMG Petronas F1 Team) and Lando Norris (McLaren F1 Team).

IMOLA, ITALY – APRIL 18: Race winner Max Verstappen of Netherlands and Red Bull Racing stands with his trophy and sparkling wine on the podium during the F1 Grand Prix of Emilia Romagna at Autodromo Enzo e Dino Ferrari on April 18, 2021 in Imola, Italy. (Photo by Clive Mason – Formula 1/Formula 1 via Getty Images)

After the ‘dry’ Formula 1® Gulf Air Bahrain Grand Prix two weeks ago, this moment is a real milestone, with Ferrari Trento launching the three-year partnership in its home nation. These inaugural podium images capture this partnership between Formula 1® and the leading Italian sparkling wine and mark the first time an Italian wine has been the official toast of the FIA Formula 1 World Championships™.

The family-owned winery based in Trentino, in the Italian Alps, is a global leader in its field, crafting its luxury Trentodoc wines for over a century to become known as Italy’s sparkling wine par excellence. The partnership with Formula 1® was announced last month and is a natural collaboration based on the shared values, such as the pursuit of excellence in every detail, innovation and passion.

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