Learn More About Wine For Your Brand Activation Event

30th May 2019

a glass of champagne in glasgow

One of the many activation event ideas involves taking food and drinks to the next level. Some activation events serve meals and beer, but for a more formal and sophisticated event, wine is the way to go. When you are hosting an activation event, it is important to create an experience and connect with your audience on such a level that makes your event more memorable than the others.

Activation Events
Food and drink themed activations are becoming a staple in Europe and the UK. Bespoke drinks and branded pop-ups are easy ways to spice up your event and make your activation more interesting, especially if your target audience includes wine patrons.

Aside from raising brand awareness, brand activation events should inspire, connect, and make an impression. Otherwise, you’re just another company throwing a party and wasting your time and effort. It should bring your audience closer to the brand they love through the activities, experience and maybe even the giveaways. So, after you’ve done all the pre-planning, marketing of the event, social media blast, media invites and press kits, and so on and so forth, let’s talk about wine.

There’s a type of wine for every situation, for different moods and different occasions. It is not just for weddings, dates and anniversaries, you don’t even have to go to a 5-star restaurant for a glass of wine because it can also be served in a different setting. Wine is not just a type of drink. It enhances the taste of your food, sets the mood, and definitely creates a good experience.

Red wine or white wine?
The general rule is that red is for meat and white is for fish but this doesn’t mean that you can’t mix and match. A lot of brand activation events serve both kinds of wine. You can start with white wine as it is lighter so you can serve it to set a good mood and then move on over to red wine as you serve dinner. It is best served on the earlier part of the event and is perfect for toasts.

The type and when?
If you’re hosting an activation that’s at the same time, also celebrating something special like an achievement, you can go for sparkling wine.

For events that are held during summer, go for a sweeter and fruity kind of wine, especially if you’re hosting an event that’s targeted towards women. A Moscato is also good as it is sweet and smooth making it perfect to serve to the ladies.

Rich reds are best served during colder months, especially during the ber months. Merlots and Cabernet Sauvignon are good for events where you’re also serving food as these wines have strong flavors. Combining it with good food is a great way to make your activation more meaningful.

If your activation is somewhat like a dinner party, Syrah or Shiraz could be a good choice. It is a full-bodied wine that is good for food pairing, especially for meat. Is your brand related to barbecues? This might be the best way to go! It’s also perfect to serve with spicy food since it has a peppery taste which helps enhance roasts and spicy dishes.

A rosé is good for a laid back afternoon event as it has a milder fruity taste. It is best served with salads, salmon and white meat making it perfect for vegans and vegetarians. So if your target market falls under this category and you’re having a brand activation event, rose is the safest bet.

Serving the wine
Aside from pairing wine with mood, theme, and food, there is also the right way to serve wine. Not all should be chilled, or so they say, which is a common misconception about red wine, while others need to be served in a specific temperature because the taste and smell of one changes depending on the temperature it is served.

Sparkling wine should be served ice cold. You can put your sparkling on the freezer an hour before serving to make sure that it’s cold enough when serving. Rosé wine should be served cool. You can put it in the fridge for a few hours or in the freezer half an hour before serving it.

Red wine should be served chilled. Put it in the fridge an hour before serving or in the freezer for 15 minutes before serving. Here’s where the confusion of serving red wine without chilling it. Wine should be served chilled and left to warm slowly.

So, the next time you’re serving wine to your brand activation event, don’t fret! Let this be your guide to serving the right kind of wine at the right time.

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