4 Things You Need When Designing Your eCommerce Store Website from Scratch

With the internet accessible to billions of people across the globe, now is the best time to open your eCommerce store. Whatever products you’re looking to sell online, for example, if you want to set up a business selling Champagne online you need to set up an eCommerce site. You don’t need to spend your capital finding a physical location you can easily find clients online using your eCommerce website. So, what do you need to design the perfect eCommerce website for your new business? Read on to find out.

1. Get an eCommerce Website Builder

The internet has revolutionised a lot of things, including how we create websites. Gone are the days when you had to have programming knowledge and coding skills to design a website. With website builders, you can develop a website from scratch with zero knowledge. These tools offer you templates with drag and drop features thus saving you time and money. When designing your ecommerce website, your best shot lies at getting a professional ecommerce website builder such as IONOS. The IONOS website builder for ecommerce stores comes with an AI assistant to help you bring your ideas to life. Even better, the package includes a domain and a professional email to get you started with your platform. Simply visit the official IONOS website and choose your website builder plan based on your needs.

2. Ensure User-Friendliness and Convenient Navigation

No matter how good your website is, clients will flee if they cannot find the required information or products. This is where navigation comes into play. Ensure your website is clutter-free and has an in-depth product description for everything available.

If a customer cannot find something within three seconds, they are likely to leave for the next store. Incorporate features such as a filter for the products and menus to help them resume their purchasing journey at any given time. For example, use high quality photos of Champagne bottles and an easy to use menu for consumers to find the bottles they want to purchase quickly and easily.

3. Use Effective SEO Strategies

Commonly abbreviated as SEO, Search Engine Optimisation refers to the practice of ensuring your website ranks at the top of search engine results pages (SERPs). These practices will help your website gain traffic thus improving your visibility. One of the best SEO strategies is by providing valuable and engaging content (with the right keywords) on your ecommerce store. You can also request your users to leave positive reviews of their shopping experience on your site.

4. Get the right Calls to Action

An ecommerce store is primarily an avenue to sell and market your products. While you may have all the products well displayed, a customer may still be stranded on what to do if they like something. Ensure that the calls to action prompts you include are clearly compelling and strategically placed. Consider using word combinations such as ‘Call Us to Order’, ‘Buy Now’, ‘Add to Cart’, and ‘Proceed to Checkout’ among others.

Conclusion

Designing an eCommerce store doesn’t have to be a difficult process. Begin by using a professional website builder that will help you create a user-friendly and navigable website. Your next task after this is ensuring your website ranks top or is at least on the first page of results on the popular search engines. Don’t forget to add the right calls to action prompts and prioritise your customers.