Moët & Chandon Personalised Bottles

Moët & Chandon is ensuring Christmas 2016 is truly memorable with the launch of its personalisation service – available in Selfridges and for the first time, in select On-Trade accounts around the UK.

Following the success of 2015, Moët has once again partnered with Selfridges and installed exclusive personalisation stations at their London, Birmingham and Manchester stores. Here, shoppers can upload an image of their choice and create their very own front label for Mini Moët Impérial Blanc (RRP £19.99) and Rosé (RRP £19.99) cuvées. A bespoke in-store Moët wrapping facility (RRP £5.00 per item) is also available, allowing personal messages to be added to branded gift wrap with the click of a button.

For the first time, Moët are also offering the personalisation service to key On-Trade accounts around the UK for private and corporate events. Participating restaurants and bars can upload an image chosen by their client to the Moët website, with new labels delivered to be placed on 20cl or 75cl bottles of Moët Impérial Blanc and Rosé by the venue. The bespoke service image002has already been signed up to by Quaglino’s, Madison, Skylon, Bluebird and 100 Wardour Street in London.

Commenting on Moët’s personalised offering, Julie Nollet, Marketing & Communications Director at Moët Hennessy UK, says: “Celebration and generosity are at the heart of Moët & Chandon and our personalisation service gives us the opportunity to spread this message during the festive period. The personalised bottles add a playful element to enhance those special Moët moments, whether gifting or raising a glass. We’re excited about taking personalisation into the On-Trade for 2016 and look forward to seeing the response from our customers and consumers.”