7 Effective Wine Branding Strategies You Should Follow

Everyone who has even been to a liquor store knows that finding the right wine can be a daunting task, unless you know exactly what you are looking for. And when most people are shopping for the first time ever, they get to see all the varieties and the brand options.

It then becomes an impossible task to find the perfect bottle. This is why most people look for bottles that speak to them, and this is where brands need to focus. Read this blog to find out everything you need to know about wine branding.

What is Wine Branding?

Branding does not always mean that it needs to be all sparkly and expensive. Most people don’t realise that you can actually have an effective wine branding strategy within a budget. You don’t need to spend millions of dollars on branding for people to notice your wine collection.
All that you need is a few important things to know, and you can come up with a branding that is impossible to blend in with the crowd and will always stand out among thousands of bottles. It is all about finding the right designs, colours, and packaging materials to make your brand, The Wine Brand, everyone talks about.

How to Brand Your Wine the Right Way?

Let’s get into the details of knowing how you are going to make your wine the talk of the town. There’s not much that one has to do to get the audience, yet one must know how to use these tactics. Knowing and implementing are two different things, and this part is all about implementing things the right way to get noticed. Here are a few things you must keep in mind when branding your wine:

1. Go for Attractive Packaging

Choosing a durable yet elegant packaging box is very important when it comes to branding your wine the right way. If you are looking to establish your brand as a luxurious wine maker, opting for custom rigid boxes is a wise choice. You can contact a personalized rigid boxes wholesale manufacturer to purchase custom boxes in bulk.

By doing so, you can avoid the supply chain issues and save on costs. You can also choose different styles of your rigid boxes to make a lasting impression on the customers. Some of these styles are open door boxes, slider boxes, magnetic closure boxes, and flip top boxes.

2. Pick the Bottle Design

This step may not seem as important as others but choosing the right design for your wine bottle can severely impact the purchasing decision. Most customers are looking for a classy wine bottle to gift on parties and birthdays. And this is why they look for taste and an appealing look.

When you are offering them different bottle designs and styles, you are providing them with an opportunity to stand out among others with this precious gift. And everyone loves to leave a lasting impression with their gifts, so decide on the right design for your wine bottles before choosing the colours for labelling.

3. Choose the Top Style

People still prefer the cork style over the screw cap when it comes to wine bottles. Despite the screw top being more effective and keeping the oxygen out better than the cork, the cork style bottles are what customers are looking for. You must keep in mind the buyers’ perception when designing your wine bottles because, in the end, it’s the buyer who matters the most.

Choosing a screw top for your wine may give the impression that the wine is not valuable, and it can drive sales away from your brand. You must make your bottle look expensive and that means adding the cork instead of the screw top.

4. Find the Perfect Colours

Your wine label needs to be aesthetically pleasing to attract customers and stand out in an aisle full of precious wine brands. This is where you need to get creative. Think of contrasting colours and find the perfect colour combination for your wine labels. As said earlier, when buyers don’t know much about wine, they choose the bottle that speaks to them.

This includes choosing the bottles based on the design and colours. If you are opting for a minimalistic style, you can try pastel shades such as champagne pink, rose pink, sage green, and lime yellow. Black and gold look highly attractive when used in the right way.

5. Decide on the Striking Designs

Every design offers a unique look, but not every design is fit to be used on a wine bottle. This is why you need to be very careful when choosing the designs for your wine bottles. Even when you are thinking about creating different designs for your bottles, you must design them in ways that customers can get the idea that they belong to the same brand.

You can also survey the market to see what designs customers are drawn to these days. Brainstorm different ideas and never settle on the very first design until you have a few options to test the design against.

6. Use Visually Appealing Fonts

Choosing the perfect font is a very important step, and it must not be taken lightly. How you want your brand to appear in front of the customers depends a lot on the type of font you choose. Most wine brands use the Serif or Sans Serif for their wine labels. Choosing the right type of font varies as per your target audience as well.

When you are aiming to target the young generation, choosing playful fonts that lean on the side of handwriting style will be more appropriate. However, when you are targeting the older generation, sticking to Serif and Sans Serif is the perfect idea. Test different fonts before deciding on the right one.

7. Follow Legal Guidelines

Ensure you stick with the legal guidelines around wine packaging in your locality. Doing so will ensure that you provide a better experience to your customers and don’t run into legal problems in the long run.
For example, if you are building a local wine brand, you can go for custom mailer boxes with logo for small business to mail wine orders to local customers. The usage of mailer boxes will enable you to display the right information to your customers and ensure you follow the local guidelines around wine businesses.
Having information around how wine will get affected over time in the bottle can be helpful information for those who are following a fatty liver diet or any medical advice from their doctor. Consult a local wine expert before you finalise the packaging to avoid legal complications.

Market Your Wine the Right Way to Boost Sales

Now that you know what wine branding is and how to do it the right way, it’s time to create buzz in the market. Choose visually appealing packaging alongside aesthetically pleasing designs and fonts to attract customers. Let your wine bottles be the ones customers choose for gifting purposes and celebrating their achievements with their loved ones.