From Corks to Coins – Why do people put coins in Champagne corks?
17th September 2025
You may have seen somebody cutting a slit into the cork from a newly opened bottle of Champagne and inserting a coin into it.
‘From Corks to Coins’ refers to the tradition of inserting a coin into a Champagne cork to create a talisman for good luck and prosperity, inspired by sailors who put gold coins into their nets for a successful catch. The expanding cork holds the coin, symbolising an everlasting celebration, and this tradition is still practised, particularly in the UK, where the cork’s original owner receives the coin.
The practice is said to be inspired by sailors who would slip their gold coins into their nets to ensure a lucky catch.
By inserting a coin into the Champagne cork, the act transforms the cork into a talisman, a symbol of good fortune.
As the cork expands over time and grips the coin, it becomes impossible to remove, symbolising the eternal nature of a special celebration, locked in time.
A common practice is to insert a coin into a Champagne cork and present it to the bride and groom as a lasting and lucky memento of their wedding day.
Champagne has always been linked with celebration, elegance, and luxury. That same image is now being used in new ways. From branding to lifestyle, the sparkle of Champagne has influenced how products are enjoyed and promoted, giving each of these industries a touch of celebration.
Champagne in Casino Culture
Casinos have always embraced Champagne as part of the experience. It’s not unusual to see a glass of bubbly in the hands of players enjoying their time at the tables or slots. Now, Champagne-inspired themes are moving into the design and branding of casino entertainment, both offline and online.
Champagne represents victory and celebration. In casinos, players are often offered a glass after a big win. This creates a link between champagne and success. Online platforms are also using Champagne-inspired imagery to celebrate wins, with animations of corks popping or glasses clinking when jackpots hit. It adds energy and excitement to the gaming experience.
Some Slot games are directly inspired by Champagne culture. The reels may feature bottles, glasses, and golden bubbles, turning the game into a playful celebration. These themes appeal to players because they bring a sense of festivity and class, making every spin feel more stylish.
Luxury and Lifestyle
Each industry uses Champagne-inspired branding to emphasize luxury. This common link creates a sense of elegance that appeals to customers who want more than just products; they want experiences.
Celebration is at the heart of Champagne culture; it represents the joy of the moment. It’s about creating memories that go beyond the product itself.
Why Champagne Works as Inspiration
Champagne works as a source of inspiration because it is instantly recognised worldwide as a symbol of joy, success, and refinement. It brings feelings of happiness and achievement, which makes it a perfect match for industries that want to offer more than just function. Connecting to Champagne brings extra value to their customers.
Emotional Connection
The popping sound of a cork, the fizz of bubbles, and the sparkle in a glass all create strong emotions. These emotions translate easily into marketing, turning simple moments into something special. When brands capture this feeling, they make stronger connections with their audience.
A Universal Icon
Champagne is also universal. No matter where you are in the world, it carries the same meaning of celebration. This global recognition allows industries to use champagne-inspired trends with confidence, knowing the image will be understood and appreciated.
Champagne turns everyday moments into memorable celebrations, making these industries feel more stylish and exciting. The story of Champagne-inspired trends is about more than a drink; it’s about the emotions and lifestyle it represents, which continue to shape modern culture across different fields.
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