The Rise of Virtual Champagne Tastings in 2025

Even though over the years, so many experiences have moved online, one of the most interesting verticals to adopt digital transformation would be wine tasting. Now, world-class sommeliers are streaming from wine estates from around the globe, and for Champagne, this is a very interesting movement.

Virtual Vineyards with Global Access

Virtual wine tastings for more luxurious beverages, like Champagne, have helped to open up whole new doors. Even though champagne is often reserved for celebratory events, virtual wine tastings have helped to change that. Whether you’re drinking Moët & Chandon or Dom Pérignon, it’s now possible to sit back and have sommeliers guide you through the tasting notes and the history of the wine.

This is helping to fuel interest in Champagne and sparkling wines at a more fundamental level, as people can have intimate experiences in real time with people who have a strong passion for sparkling wine. Beyond the experience of enjoying a bottle of bubbly at home, sessions like this are often very educational. They help to show people the proper way to taste sparkling wine, and even the food pairings that traditionally go with certain bottles. Regional characteristics can also be explored, which differ from those of red wine and white wine.

Sparkling Wine is Following the Worldwide Trend

Wine taking a more digital route is certainly new, but other verticals have been exploring this for quite some time. For example, travel agents can now schedule live calls with people from home to book holidays and to discuss travel preferences.

Theatre shows are also being streamed live to people at home, as it allows more people to engage with the experience without them having to travel. In other entertainment verticals, live streaming is also an integral part of the process. Many bingo sites now offer live bingo rooms, which allow people to join in real time. Rooms are updated with the number of people who have joined the session, with the ability to mark off your bingo card digitally, showing how even though some experiences were only available in-person, it’s now possible to take part in them regardless of where you are in the world.

When you break down the more recent trends we are seeing in the online world, it’s not surprising to see that champagne and sparkling wine are going down the same route. In fact, some famous wineries are taking things one step further by creating their own virtual visits that can be taken online.

It’s not surprising to see that more wineries are adopting this, either, as wine isn’t just limited to geography. It’s also about conversation and discovery. Whether it is through virtual tastings or even virtual tours, the online world allows people to find new ways to connect with the wines that they love. Nowadays, all you need to do is open your laptop and do a quick search. When you do, you can not only connect with a sommelier who can tell you all about the wine, but also new ways to enjoy it, which is something you can take with you moving forward.