Big-Name Champagne Still Dominates the Market, Even With the Rise of Cheaper Bubbles

Champagne is more than a drink. It’s a symbol of celebration, luxury, and even tradition. Champagne is crafted with precision, using centuries-old techniques that have been tweaked and perfected over the years.

The process of creating Champagne, including traditional methods like méthode champenoise, involves fermenting the wine in the bottle, which helps to give it its complexity as well as its signature bubbles. What’s interesting is that even though cheaper bubbles are available on the market, people keep gravitating towards big-name champagne brands, and the reason why is clear to see.

Our Love for Classics

One of the reasons why people gravitate towards brands like Dom Pérignon or Krug is that they have been around for centuries. They have proven themselves time and time again, and their consistency has helped to build loyalty.

Dom Pérignon, for example, has been going since 1936, meaning that generations of people have been drinking their bubbly when marking significant occasions. Even though cheaper and newer brands of champagne have emerged on the market, brands like this reign supreme because they’re seen as an iconic classic, with a historic reputation rooted in tradition and craftsmanship.

This can be seen across other verticals as well. Take classic movies, for example, like Casablanca and The Godfather. They are steeped in cinematic tradition, and watching them almost feels like you are replaying a piece of history. Sure, movies nowadays have bigger special effects, more complex animations, and even better production, but there’s something about these movies that keeps people coming back, as they serve as a benchmark for what’s possible.

Even casino games follow this trend, with classic 3-reel casino online slot games still popular to this day. Though more complex and modern games are available, there’s something classic about spinning reels that have the iconic fruit symbols and BAR icons. Although titles like this are simplistic by modern standards, they again helped to set the benchmark of what’s possible, and it has served as the foundation for many games to come.

The same can be said about the world of Champagne. Brands of Champagne, like Philizot & Fils, which launched in 2022, sell Champagne for under 10% of Dom Pérignon and Krug. With that said, people are still drawn to the big brands that helped to set the foundation and benchmark of what Champagne is capable of.

A Strong Legacy for Champagne

What helps to set Champagne apart, and the big brands specifically, is the fact that they can evoke emotions while marking significant moments. Whether it’s a wedding toast, New Year’s Eve countdown, or even intimate celebrations, big Champagne houses that include Veuve Clicquot, Dom Pérignon, and Moët & Chandon have all helped to shape the experience that Champagne is synonymous with.

Even though there are cheaper bottles that come from the same region, brands like this have deep roots in French culture, and their association with opulence and historic moments has helped to elevate the brands that dominate the market, way ahead of the rest, which is why, time and time again, we resort to the classics. Not only did they set the foundation for what we love, but they also helped to elevate the experience in a way other brands have yet to do.