What to Look for When Purchasing Champagne As a Gift

25th November 2025

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Few things have the wow factor quite like a bottle of Champagne as a gift. Whether you know someone very well or not, it’s a luxury option that is typically well-received for all occasions. While you know the value of such a gift, that doesn’t mean you know how to choose the right bottle. Keep reading for helpful tips on what to look for when buying Champagne as a present:

Check the Label

Checking the label doesn’t just allow you to spot any mislabeling in manufacturing, but it also provides more information about the champagne, so you can learn whether it’s a desirable option or not.

Most Champagne labels mention the producer, the type of Champagne it is, and whether the producer or this particular variety has any accolades. If you see that it has won awards or comes from a vineyard with the best soil and climate, you may feel more confident choosing it as a quality option for your recipient.

Set a Budget

Purchasing Champagne without prior knowledge can be an overwhelming experience, given the many types available. You could spend hours browsing the shelves of your local liquor store to find the perfect gift.

However, setting a budget will help you narrow down your options. Consider the occasion, and let that guide you. However, it’s important to note that the price of Champagne has increased, so your standard budget may also need to.

Consider the Recipient’s Tastes

If you know the recipient you’re buying for quite well, consider their tastes when making your purchase. Otherwise, it’ll be disheartening for them to read the label and see it’s a type they don’t like!

If they traditionally prefer dry alcohol, choose Brut or Extra Brut, which are dry and very dry styles known for their classic, versatile character. If they have a sweet tooth, you can’t go wrong with a Doux or Demi-Sec. When you want your recipient to step outside of their comfort zone and experience something unique and rich, an oak-aged cuvée can be an excellent option for texture.

Think About the Occasion

Some Champagne varieties are better suited for some occasions than others. Therefore, be sure to match the bottle to the event, where possible. You can’t help but impress with a vintage bottle or a prestige cuvée to celebrate a significant occasion, like a wedding or anniversary.

For a more casual event or a thank-you gift, opt for something reliable, like a house Champagne. For a special touch, research small growers and limited-release Champagnes, which are sure to be appreciated by connoisseurs.

Put Effort Into Presentation

There’s nothing wrong with gifting Champagne by itself. After all, most producers choose aesthetic labels that stand out and look the part on a wine rack or in a gift basket. However, that’s not to say that you can’t elevate the presentation even further.

You might like to opt for a Champagne variety that comes in a gift set with a bottle, presentation box, and branded glasses. Alternatively, purchase a case, gift box, or bag and add a handwritten card or note to make it more meaningful and memorable.

If you want to gift something truly special, you can’t go wrong with a bottle of Champagne. These tips may help you buy the most fitting bottle for the occasion.

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