Belaire Exclusive Collaboration with Ben Eine

15th September 2016


Luc Belaire, the premium French wine brand, have announced an exclusive collaboration with world-renowned
artist Ben Eine. He has designed a limited edition custom-made backpack as part of an exclusive

Belaire gift set, available at high-end department store Selfridges. The backpack gift set is available in two
colourways, complete with two bottles of Belaire, which includes the brand’s signature Rosé, Belaire Rosé
and their elegant ‘Blancs de Blancs’ Belaire Brut Gold.

Ben Eine brings his signature individual letters in trademark colours and typography to Belaire in the form of
a distinctive ‘B’, emblazoned on each backpack – metallic pink in celebration of the brand’s Provencal Rosé
Belaire Rosé or metallic gold for the Brut Belaire Gold.

Belaire’s iconic ‘B’ – seen on the brand’s limited edition, luminescent bottles – is further elevated by Eine into
something even more unique and cool. Each backpack is crafted from soft, stretchy neoprene and features a
large main compartment complete with two interior bottle pockets, perfect for carrying Belaire’s iconic black

Eine has said of the collaboration: “My work has its roots in urban art and street art, and has developed into
a mainstream, contemporary and luxury arena. Luc Belaire as a contemporary, street-luxe brand is a
reection of this, and it has been a pleasure to work with a brand which celebrates creativity and non-conformism
in a manner which suits my own sensibilities. I hope to see people wearing my art around London
over the Christmas period and fully intend on popping some bubbly in celebration!”

Each Luc Belaire x Ben Eine gift set can be purchased for the price of £60.00 from Selfridges nationwide
and online.

Glass of Bubbly

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