Champagne Bruno Paillard Launch New Packaging for Multi Vintage Range

For only the third time since it was founded in 1981, Maison Bruno Paillard has changed the presentation of its three multi vintages, which comprise La Première Cuvée, La Première Cuvée Rosé, Le Blanc de Blancs Grand Cru.

In addition to new labels to better reflect the roots of the maison, it has also taken the decision to bottle its Grand Cru Blanc de Blancs multi vintage in clear glass for the first time, in a radical departure from the traditional green. This move allows consumers to see the pale gold colour of the wine. The Maison has put in place key processes to ensure that the liquid is protected from light from the cellar to the shelf; bottles are filled in darkness and only subjected to daylight once they have been covered in a protective fully-compostable cellulose sheet, which remains in place until serving.

Owner, Bruno Paillard, commenting on the changes said: “we have consistently carved our own path in all aspects of what we do; from ploughing our vineyard, to designing a bottle shape to optimise surface area contact or pioneering disgorgement dating… These aesthetic changes are one more step on this path, bringing more clarity to the understanding of our wines. The move to clear glass for our Blanc de Blancs gives a further sense of the Champagne inside before the bottle is even opened.”

Shared by Sally Bishop

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