Champagne Lanson Announces Another 5 Years as Official Partner to The Championships, Wimbledon
14th July 2023
Champagne Lanson announces the renewal of its partnership with The All England Lawn Tennis & Croquet Club after 46 successful years as the Official Partner of The Championships, Wimbledon
Champagne Lanson announces that it will renew its partnership with The All England Lawn Tennis Club for another five years as Official Partner to The Championships, Wimbledon. The House and the All England Club have enjoyed a long-standing and successful partnership, with 2022 marking the 46th year of its association with the world’s most iconic lawn tennis tournament.
The Championships 2023, which has seen Champagne Lanson served exclusively across all bars and hospitality suites within the Grounds of the All England Club, will crescendo on Sunday 16th July. It is estimated that up to 4,000,000 glasses of Champagne have been raised at Wimbledon since Champagne Lanson’s association with The Championships began in 1977 – with record numbers made on the day of the Gentlemen’s Singles Final in 2016.
The new agreement will see Champagne Lanson’s relationship extend to 2028 with their 50th year of association with the global tennis event being celebrated in 2027. François Van Aal, President, Champagne Lanson, says: “We are thrilled to renew our partnership with the All England Club for another five years. Champagne Lanson and the All England Club passionately uphold the values of tradition, transparency, legacy and savoir faire after an already 46 year-long and successful association. Wimbledon continues to be the pre-eminent global tennis tournament, hotly anticipated by our customers worldwide and we love sharing these amazing sporting memories with them. This renewed partnership will also ring in the 50th year of our association with The Championships, Wimbledon in 2027, and will be cause for much celebration at The House.”
Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said: “We are delighted to extend our long-standing partnership with Champagne Lanson for another five years. A day out at Wimbledon is a special occasion for our guests and Champagne Lanson is the perfect accompaniment as they celebrate. The renewed agreement will see The Championships and Champagne Lanson enter a sixth decade of partnership, a remarkably enduring relationship, of which we are very proud.”
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