Dom Pérignon presents ‘Transformation’

10th October 2016


This October, Dom Pérignon presents ‘Transformation’, an exceptional fifteen minute experience, encapsulating the unique history and alchemy behind the creation of Dom Pérignon. Opening its doors on South Molton Street, in the Lanes of Mayfair, the striking installation entitled ‘Transformation’ will take guests on a multi-sensory journey to uncover the magic of Dom Pérignon, through the exploration of sight, sound and taste, starting with a tasting of Dom Pérignon vintage 2006.

Open for just four days, ‘Transformation’ is a one-off experience, not to be missed. Dom Pérignon is unique, only releasing vintage Champagnes, created using the best grapes from an exceptional year’s harvest. Transforming in the cellars over time, each vintage evolves in a succession of peaks known as Plénitudes, offering different expressions of the same vintage. Dom Pérignon’s Champagnes reach their first Plénitude (P1) after seven years and the second Plénitude (P2) after 15 years.

Speaking about ‘Transformation’, Cellar Master, Richard Geoffroy says: “The energetic lifespan that our wines go through play a pivotal role in transforming our vintages, it isn’t a static process, but an evolution and we hope to bring this to life with Transformation.”

For the duration of ‘Transformation’, Dom Pérignon will partner with Claridge’s to offer guests the ultimate Dom Pérignon gastronomy experience. The partnership will see Richard Geoffroy, Dom Pérignon’s Cellar Master and Simon Rogan, Chef Patron of Fera at Claridge’s, collaborate to produce exclusive Dom Pérignon P2 menus and tastings, hosted in a lavish Dom Pérignon Suite.

‘Transformation’ will be open from 10.00am – 8.30pm, Thursday 20th – Sunday 23rd October.

Glass of Bubbly

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