Ferrari Trento Returns to Austin for 2023 Formula 1 Grand Prix, as the Official Toast of the F1

24th October 2023

AUSTIN, TEXAS - OCTOBER 22: Race winner Max Verstappen of the Netherlands and Oracle Red Bull Racing celebrates on the podium following the F1 Grand Prix of United States at Circuit of The Americas on October 22, 2023 in Austin, Texas. (Photo by Rudy Carezzevoli/Getty Images)

Italy’s premium sparkling wine graced the iconic F1® podium for the third year in a row at the Circuit of the Americas

Austin, TX: Ferrari Trento, the Official Toast of Formula 1®, was the toast of Austin once again during Formula 1® weekend. As Max Verstappen, Lewis Hamilton and Lando Norris celebrated their victories on the winners’ podium, they brought a touch of Italian style to the celebration. Ferrari Trento’s award-winning sparkling wine is the official toast of Formula 1® celebrations through 2025.

Formula 1® has appointed Ferrari Trento as its celebratory drink partner globally, not only because it is one of the world’s most-awarded producers of sparkling wines but also in recognition of its long and respected history. Like Formula 1®, this Italian, family-owned winery based in the Italian Alps is a global leader in its field, having crafted its Trentodoc wines for over a century with such attention to quality as to become known as Italy’s sparkling wine par excellence.

Just this month Ferrari Trento won the title of the World’s Finest Glass of Bubbly for 2023. The Glass of Bubbly Awards is a leading consumer focused International Champagne & Sparkling Wine Awards.

With an incredible lineup of events in Austin, like performances from The Killers, Queen, and Adam Lambert, and over half a billion passionate fans around the world, Formula 1® is pioneering in its field and enjoying tremendous growth of its fan base in the USA.

Approximately 440,000 tickets were sold this year, reflecting a record number of fans able to enjoy the celebrations with Ferrari Trento, not only on the podium but also in the hospitality areas.

About 15,000 corks were popped on bottles of Ferrari Trentodoc throughout Texas this weekend. Off the track, wine lovers enjoyed glasses of Ferrari throughout the city and toasted at restaurants such as Cru, J. Carver Oyster Bar, and Taverna and hotels such as the Fairmont, and the Four Seasons, and the Hyatt. Those who celebrated off the track could find the Ferrari Trento at H-E-B, Total Wine & More, and Twin’s. Ferrari Trento was also selected once again for Sports Illustrated’s party, which played host to celebrities and invited guests.

“The third time’s the charm, and Austin proved to be a more exhilarating weekend than ever,” reflected Matteo Lunelli, Ferrari Trento’s President and CEO. ” The popularity of Formula 1® in this country had been steadily on the rise, with a third USA Grand Prix in Las Vegas right around the corner. Austin, with its dynamism and creativity, gave us a weekend to remember and a time to celebrate Italian excellence with this marvelous city.”

Glass of Bubbly

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