Champagne To Return To F1

Moët & Chandon are set to make their return to the Formula 1 Podium.

After the conclusion of Ferrari Trento’s 4 year partnership as the Official Toast of Formula 1®, a new ten-year sponsorship agreement between F1’s commercial owner, Liberty Media, and LVMH, the owner of Moët & Chandon is set to take place from 2025 at an estimated $750 Million to $1 Billion according to The Sun newspaper, which also incorporates LVMH’s iconic Maisons, including Louis Vuitton, and TAG Heuer.

“The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform,” – Greg Maffei, CEO of Liberty Media

Ferrari Trento had a successful 4 years with F1, they said it had nearly tripled its US sales since its F1 partnership began.

“This partnership has been a sparkling showcase of Italian excellence and global celebration, marked by 292 Jeroboam gracing 73 podiums and almost 250.000 bottles of Ferrari Trento opened inside the circuits during the Grand Prix weekends.” – Ferrari Trento

“In recent years, Formula 1 has truly become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance.

“For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration. With our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.” – Frédéric Arnault – CEO of LVMH Watches

“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success.” – Bernard Arnault – Chairman and CEO of LVMH Group

“Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025.” – Stefano Domenicali – President and CEO, Formula 1