Heidsieck Monopole Official Champagne Partner for British Summer Time Hyde Park
21st January 2015
Heidsieck Monopole will be the Official Champagne Partner of Barclaycard presents British Summer Time Hyde Park for the next 3 years, beginning this summer on Friday 19th June.
Heidsieck Monopole will be the exclusive Champagne and feature in all bars and VIP areas. The exclusive
‘invite-‐only’ Heidsieck Monopole Treehouse, a Champagne bar in the sky will offer fantastic views in Hyde Park.
Heidsieck Monopole Champagne, winner of an IWSC Gold Medal in 2014 and celebrating its 230th anniversary this year is part of Vranken Pommery, the second largest Champagne group. This agreement, with AEG Live is the first time the Champagne house has been involved in a partnership on this scale.
Nick Hyde, Chairman of Vranken Pommery UK, said “Being part of this fantastic festival is a big step in our commitment to grow wider awareness for Heidsieck Monopole, one of the best-‐selling Champagnes in the UK.”
Will Dowdy, Senior Partnership Director at AEG Europe stated “We are delighted Heidsieck Monopole has agreed to become the Official Champagne of Barclaycard presents British Summer Time Hyde Park. It’s a great fit to have such a prestigious brand partnering with such a fantastic event.”
Headline acts set to perform over the course of the 10-‐day event include The Who on Friday 26th June and Taylor Swift on Saturday 27th June with many more to be announced. Each live music-‐packed weekend will be linked by a midweek programme of diverse entertainment including several days of comedy on the main stage.
Glass of Bubbly
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