How to Build Brand Awareness for Your Luxury Champagne Business
25th August 2022
While some people are happy to sip on any old plonk, others love the finer things in life and want the best bubbly on the market. For business owners who want to cater to the higher end market by launching a luxury Champagne franchise, getting people aware of the brand, and buying into it is easier said than done. It will take hard work, long hours, and perseverance to see any promising results.
Spreading brand awareness doesn’t have to be a minefield. There are several tactics businesses from all sectors use to get consumers talking about their products, and most importantly, buying into their brand. Here are some ways on how to build brand awareness for your luxury Champagne business.
Guest Blog For Other Websites
For luxury Champagne business owners, you will already know there’s a lot of competition out there. Rather than seeing rivals as a threat, why not reach out to them and make connections? When you do, there may be the opportunity to do business in the form of guest posts. You can create content that can be housed on their blog with a backlink to your own brand. As you begin guest posting and making connections, this can be hugely beneficial in building brand awareness. Once you gain a following on your own pages, you can do the same for other bloggers.
Jump On Social Media
Let’s face it, most of us have a social media account. Whether it’s strictly for business or for keeping in touch with loved ones, one of the best ways to boost brand awareness is by jumping on platforms like Facebook and Instagram and creating your own business pages. You will find potential customers are just as likely to check out your social media feeds as they would with your website and blog, so establishing a presence on these platforms is essential. You may not have the time to man your social media pages, so make sure there’s a team in place to read and monitor comments and reply to customers quickly.
Build an Email List
Email marketing is one of the most effective ways to build brand awareness for your luxury Champagne business. This is because we all have an email address. Your goal is to build your own email list so you can send out specialist, relevant content that hooks people in. Make sure there’s a button on your website, blog, and social media pages where potential customers can subscribe to your email list. As the numbers grow, you can target more people. Just make sure your emails are personalised, so people click on them. Should you send out spammy emails, they may just end up going in the trash can! Make sure to create files with your email templates before sending them out. To keep everything neat and tidy, it’s wise to merge your PDFs which you can do here.
Make Your Website Stand Out
Luxury champagne businesses need to remember they’re trying to attract a higher clientele. This means a basic-looking website just won’t cut the mustard. You need to make your website stand out for all the right reasons. Use a high-quality website builder to get things started. For customers to land on your page and stick around, your website needs to ooze professionalism and look classy. Make sure to update the page frequently, make it searchable, and ensure it’s optimised for mobile. This is because many people use their smartphones to browse and make purchases.
Launch Your Own Blog
While some of your efforts should go into guest posting, creating your own blog is a no-brainer. While having a website and social media pages in place can go a long way in getting consumers interested, having a blog filled with expert content will show you’re a powerhouse in your sector. You can fill your page with the different types of luxury Champagne you offer, as well as specialist advice that readers won’t find anywhere else. Make sure to update your blog regularly and have a comment box so customers can ask questions.
Host a Competition
Who doesn’t like a giveaway, especially when luxury Champagne is involved? If you’re a brand-new company and want to turn heads, hosting a competition and giving away some of your products for free is a surefire way to do just that. This will show that you care and value your customers too. You can host a giveaway on your social media pages. To get the word out there, make sure followers share your post on their own social media feeds. This will quickly draw up interest and get more and more people flocking to your pages.
Improve SEO Efforts
When you’re searching for something on Google, how many times do you click on the 2nd, 3rd, or 4th page of results? We bet the answer is hardly ever, and for a good reason! In most cases, what we’re looking for is on the first page. This means as a luxury Champagne franchise, you will want your website proudly displayed within the first few listings. Customers are far more likely to click on your page then, rather than scrolling and scrolling. Improving your SEO efforts is what will get your page up the rankings. There are several tactics you can try out to do this. These include using keywords linked to your page throughout your content and writing content for human beings first, rather than search engines.
Reach Out to Influencers
If you’re still struggling to build brand awareness and get people talking about your luxury Champagne products, it may be time to reach out to influencers. After all, if consumers can see notable figures they admire sipping on your products, you bet they’ll put their hands in their pockets and quickly buy into your brand. Influencer marketing is a brilliant tactic that can get you noticed in the luxury Champagne field. Just try not to set your sights too far. For example, the most popular influencers are going to be inundated with requests, meaning the chance of getting a reply is a lot slimmer! Whoever you decide on, make sure the influencer knows your field inside out and has the charm, charisma and follower count to get consumers hooked!
Invest In Video
Sure, you can write till the cows come home about luxury Champagne. But, do you really expect readers to sift through large blocks of text? No one has the time for that! To really grab people’s attention, you need to start creating engaging, informative videos that house your luxury Champagne bottles in their best light. Because you’re at the higher end of the scale, don’t think your iPhone is going to do the trick. You should reach out to a video production company to do the hard work for you.
The luxury Champagne market is booming. For those who want to jump into the field and get their slice of the pie, using the brand awareness methods above will catch the eye of consumers and lure people in.
Success isn’t going to happen overnight, so bear this in mind. Instead, remain positive, determined, and try out several or all of the tactics listed to improve results, get people to take notice, and most importantly, reap the profits.
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