Introducing TEN21 The Game-Changing Champagne

10th March 2021

De Watere Champagne TEN21

For their 10-year anniversary, De Watère proudly introduces TEN21 – the next step of this
internationally acclaimed luxury champagne brand. With its approachable, fun and balanced
character, this Premier Cru composition of 50% Chardonnay and 50% Pinot Noir, appeals to
Champagne novices and seasoned connoisseurs alike.

With TEN21, De Watère lives up to its reputation as the modern rebel in the Champagne
world once more: the bottles of this Cuvée not only come in full-body UV-activated sleeves,
but are the first Champagne ever to feature Augmented Reality. Hereby, De Watère confirms
their reputation as the innovative pioneer of luxury Champagne brands.

Meet Theodore the Gryphon thanks to Augmented Reality
Thanks to cutting-edge innovative Augmented Reality technology, De Watère’s logo and
guardian of values within the brand, Theodore the Gryphon, comes alive for the first time and
enters into direct contact with customers. He acts as surprised about coming to life as are the
customers, since TEN21 is the first Champagne ever to offer such Augmented Reality
features. “We see AR as one of the most interesting channels to enter into a whole new kind
of dialogue with our customers in the medium term. The possibilities are endless! They’re
only being limited by current technology”, says Konorza, founder and Président of De

To meet Theodore, one simply scans the QR code featured on every bottle, downloads the
free App and scans the bottle with it.

Hidden UV-activated Designs
TEN21 presents itself in the signature white-and-blue colours of De Watère under normal
light. Switch on UV / black light to reveal the hidden design and light up the entire bottle:
pairs of Gryphons who toast each other with tiny champagne glasses to celebrate De
Watère’s 10th anniversary. Especially in the dark this effect of the full-bottle UV-activated
sleeves is breathtaking. Switching between UV-mode – the bottle seemingly glowing from
within – and daylight mode with the elegant blue and white colour scheme, is truly addictive.
Under normal light, one can still feel the little Gryphons as they are 3D printed.

Summer with a Pinch of Romance
The Premier Cru blend of 50% Chardonnay and 50% Pinot Noir combined with De Watère’s
signature respect for nature approach, tastes light, fun and optimistic. The smooth yet
abundant effervescence combined with the enticing smell of apricot and yellow fruits
perfectly introduces the balanced but lively character of TEN21. Tasting of a fun summer with
a pinch of romance, perfectly supported by the string of the most elegant pearls, this latest
creation proudly continues De Watère’s tradition of putting out truly grand Champagnes.

The Result of 10 Years of Experience
I brought everything I have learned over a decade in the luxury industry to this cuvée and its
design”, says a proud and excited Konorza. “We truly have created something totally new.
On the one hand, we succeeded in expressing the high quality of De Watère in a whole new
taste aspect. On the other hand, the design of the bottles is ahead of the curve: TEN21 is the
first Champagne ever featuring Augmented Reality.

For TEN21, the same original production methods are being employed for which De Watère
is known to discover the pure, true character of Champagne: in the 1er Cru vineyard, one
vainly looks for machines and tractors. Instead, one finds horses and work by hand to avoid
harmful emissions allowing the vines to naturally develop to their full potential. The resulting
Champagnes rank among the top players in the industry.

Not only in terms of taste but also in terms of price TEN21 appeals to a broader audience.
The prices for TEN21 start from 23€ for the 20cl Petite and from 59€ for the 75cl bottle,
which is roughly half of De Watère’s other Cuvées.

TEN21 is being distributed directly via (free shipping over 100€ order
value) and via select retailers. De Watère is open to B2B enquiries.


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