Jay Z’s New Champagne Costs £680 a Bottle

Armand de Brignac’s Blanc de Noirs Assemblage Two, aka A2, Jay Z‘s latest Champagne is to sell for a cool $850 (£680) a bottle.

It will be available in the U.S. from the 18th April. The Champagne is made from Pinot Noir grapes picked from the 2008, 2009, and 2010 vintages.

Only 2,333 bottles will ever be produced and each will have a discreet label on the back with its number stamped on it. Numbering the A2 bottles responds to a demand from collectors.

“We hadn’t thought about numbering them originally. But customers and collectors were requesting specific numbers: 888, or their birth date,” the brand’s CEO Sebastien Besson said. “We anticipate they may only be available for a few months.”

Source from: www.bloomberg.com