Lidl adds English Sparkling Wine to their Stores
8th January 2016
In response to the rising popularity of English sparkling wine, major supermarket Lidl is due to stock it in their UK stores this spring.
There will be 3 wines from Denbie’s Wine Estate in the North Downs, Surrey. Denbie’s runs the UK’s largest vineyard, producing award-winning English wines.
The sparkling wine will cost £14.99 and will be sold as part of Lidl’s ‘Easter Cellar Range’.
It’s no surprise Lidl is getting involved in English sparkling wine, recently Waitrose reported a 188% sales increase for their English bubbly on top of previous years. In a bid to compete against more premium stores, in 2014 Lidl launched a selection of up-market French wines to attract wealthier shoppers.
Glass of Bubbly
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