Mumm Announces Sponsorship of Formula E

Maison Mumm is delighted to announce its sponsorship arrangement with the FIA Formula E Championship, the world’s first all-electric racing series, which is being hailed as the future of motorsport.

Races are held on city-centre circuits around the world and provide never-before opportunities for audience participation via the innovative “FanBoost” concept, which enables spectators to vote for their favourite driver to receive an extra energy boost.

The focus on energy and the environment, with Formula E showcasing electricity as the future of sustainable mobility and helping to drive change towards cleaner, greener cities, makes for an inspiring vision. It has already attracted some of the world’s most charismatic personalities, including Leonardo Di Caprio, Chairman of Formula E sustainability committee and Alain Prost, co-founder of the Renault-e.dams team.

The first Formula E race of the season was launched with Maison Mumm in Beijing on October 24, 2015 and the championship will take in a further eight of the world’s major cities before concluding in London in summer 2016.

Mumm’s commitment to Formula E represents the continuation of its tradition of high-profile sporting partnerships, which began all the way back in 1904, when it supported Jean-Baptiste Charcot during the first French Antarctic expedition and more recently in sailing, the Hydroptère, the world’s fastest trimaran. Current sponsorships include the Kentucky Derby horse race, which epitomize a drive to push the limits and experience the thrill of victory.

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