New 5yr Sponsorship & Lanson-Branded Champagne Bar for The O2

Champagne Lanson has renewed a five-year agreement with The O2, the world’s number one music and entertainment venue.

Negotiated by AEG Global Partnerships, the deal will renew the partnership that has been in place since 2008 and gives Champagne Lanson the official pouring rights at all public bars at The O2. In addition, a new Lanson-branded Champagne Bar will be erected within the Arena and will be accessible to all visitors. Lanson will also be the official Champagne during celebration climbs for Up at The O2, an attraction where visitors can scale the roof of the iconic London venue.

Champagne climbs run from May – September and include a Champagne Toast at The Summit and souvenir printed photo.

At the launch of the partnership, Nathan Kosky, Vice President, AEG Global Partnerships said: “Lanson has been a partner of our venue since 2008, delighting fans with their range of premium Champagnes.

“As the world’s leading venue, The O2 will continue to give Lanson access to millions of fans each year at a range of events including music, sport and comedy. We are thrilled to have them on board for a further five years.”

Paul Beavis, Champagne Lanson, Managing Director, UK & International says: “We are absolutely thrilled to extend our partnership with The O2. We know that once visitors try our style of Champagne that they become advocates. The O2, with over 9 million visitors annually, offers us a unique opportunity to showcase our vast range of Champagnes, which helps to reinforce Lanson’s position as the perfect aperitif Champagne for those special moments for visitors to The O2 whatever the occasion might be, as well as the perfect start to celebrate 2017 and beyond”.