Nyetimber signs a partnership with Ben Ainslie Racing
24th June 2015
English sparkling wine Nyetimber have signed a 3 year deal with a sailing team headed by Sir Ben Ainslie – the most successful Olympic sailor of all time – aiming to bring the America’s Cup to Britain.
Nyetimber Classic Cuvee, rosé and demi-sec will be enjoyed by guests of the team during the official America’s Cup World Series racing at events around the world and served at the team’s new home on Camber Quay in Portsmouth.
Just an hours drive from the Nyetimber vineyards in Sussex, Ben Ainslie Racing will soon have a Nyetimber roof bar at their headquarters, themed after the style of the teams boat.
The headquarters serves as a base for the team and also to showcase sport, innovation, technology and sustainability.
CEO of Nyetimber Eric Heerema says the sparkling wine company feel privileged to be supporting a team capable of bringing the America’s Cup home to Britain. Ben Ainslie Racing set their standards high, just as Nyetimber do as wine producers.
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