Piper-Heidsieck launches BLACK TIE bottle

To mark the 67th year of the Cannes Film Festival, the Grande Maison Champagne House will launch an exclusive limited edition Cannes version of the Piper-Heidsieck Brut NV.

The classic red and gold Piper-Heidsieck bottle has been given a dazzling movie premiere makeover, styled with the iconic black tie and jacket with crimson-red tailoring and gold fastens.

This limited edition also marks Piper-Heidsieck’s 21st anniversary as Official Champagne Supplier to the legendary film festival.

The Grande Maison Champagne House started supporting the cinema at a very early stage:

In 1933, a bottle of Piper-Heidsieck appeared in Sons of the Desert, a Stan Laurel and Oliver Hardy film.

A few decades later in the 1950s, Hollywood legend Marilyn Monroe famously claimed that she wears only a few drops of Chanel No. 5 perfume in bed, and begins the morning with a glass of Piper-Heidsieck champagne, consecrating the House as the champagne of the cinema world.

In 1964, British actor Rex Harrison famously marked his victory at the Oscars for My Fair Lady with a gigantic 48-litre Piper-Heidsieck bottle matching his height of 5ft 10.

From the beginning of May 2014, the Piper-Heidsieck Brut NV Black Tie bottle will be available at selected stockists for RRP£36.69.

Shared by Jennifer Remonte

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