The Perfect Start to Wimbledon 2016 with Champagne Lanson

Champagne Lanson is set to celebrate its 39th-associated partnership year with the world’s favourite tennis tournament, The Championships, Wimbledon. As the ONLY Champagne poured throughout the Tournament, an accolade Lanson has held exclusively for 15 years, since 2001, Champagne Lanson will be available in all the bars and hospitality marquees in the grounds of The All England Club.

It will also be available in selected bars, restaurants and hotels in the UK as part of a wider Champagne Lanson’s ‘Wimbledon-themed’ marketing campaign entitled ‘The Perfect Start to…Summer’, which last year saw an unprecedented 133 activations around the country, makes the Summer season yet another key highlight for the brand and that’s not all… Champagne Lanson’s limited edition Wimbledon-themed neoprene jackets will, once again, be one of this year’s highlights. 2016’s neoprene jackets will see the return of the popular ‘tennis shirt’ designs in navy and pink.

After chilling your bottle, the Lanson neoprene jackets can keep your Champagne cool for up to an hour – ideal for those hot balmy afternoons and evenings! This popular Champagne will be available in major retail outlets with the recommended retail price of £30.00 for the Lanson Black Label Brut NV; and £35.00 for Lanson Rose Label Brut Rosé NV.

Champagne Lanson’s limited edition Cuveé Lanson White Label Sec NV bottle will also feature The All England Club’s logo and colours, inspired by the game of tennis itself. This special edition cuvée Lanson White Label was the first Champagne in the world especially designed for experimenting with aromas. It is the perfect style of Champagne to serve with a zest of orange, lemon or even a strawberry or sprig of mint, to enhance this cuvée’s refreshing style. The bottle’s appearance will also be white, which is very synergistic to the all-white clothing rule upheld at the Championships.

Paul Beavis, Managing Director, Champagne Lanson International says: “Our social sponsorship calendar is unsurpassed with Chestertons Polo in the Park, (which starts on June 3); The Championships, Wimbledon (June 27); and Henley Festival (July 6).”

“We are delighted that Champagne Lanson’s 39th-year partnership with The Championships, Wimbledon, continues to chime with our major plans for the Summer season. As a brand that embodies excellence, innovation and celebrates achievements, we continue to be proud of our sponsorship of these high-profile sporting events and have taken ‘ownership’ of the UK’s summer social calendar under our banner “The Perfect Start to…Summer” which will be our signage above and below-the-line, throughout 2016.” Beavis continues: “We are absolutely thrilled to be continuing our longstanding

Beavis continues: “We are absolutely thrilled to be continuing our longstanding – and very happy – relationship with the team at the All England Lawn Tennis Club and everyone involved with Wimbledon. This is undoubtedly the world’s finest tennis event. It is very exciting to be able to continue to be a part of the Wimbledon story and we have ambitious plans to build on its success next year as we approach our 40th-associated year with The Championships, Wimbledon.”

Beavis concludes: “We know that once our unique style of Champagne is tried by customers, they become advocates. Last year we saw big increases in our Champagne Lanson Rose Label Brut Rosé NV sales, which helped to firmly secure our Number 1 position (by volume and value) with the British public. Lanson continues to focus on its mouth-watering taste which makes it the perfect anytime apéritif.”

“Our annual Wimbledon-themed neoprene jackets complement our traditional Black and Rose Label bottles and we are proud to keep up with the tradition. They also provide an instant gift solution for everyone throughout the Summer. We hope to build on this and through our other fun activities in retail outlets and in the on trade.”

There will be a number of Wimbledon and Champagne Lanson-themed gardens and terraces throughout the Wimbledon fortnight, including: 29; The Montague on the Gardens; The Place; The Stafford London; Searcys and a special Wimbledon-themed picnic in Kensington Park courtesy of The Milestone Hotel.

Champagne Lanson’s highly anticipated Wimbledon-themed neoprene 75cl bottles are now available in most major retailers.

www.champagnelanson.com