UK Supermarket Asda Launches Jeroboams of Champagne

Champagne sales were up 130% in Asda for the Queen’s official birthday in April, so the big-four supermarket is readying itself for demand this week with the launch of the Nicolas Feuillatte Brut Champagne Jeroboam. Asda is the first supermarket to launch a Champagne Jeroboam – that’s four bottles of Champagne in one, three litres of fizz, 24 glasses of bubbly for your street party next weekend.

Nicolas Feuillatte is France’s number one Champagne brand, sourcing its fruit from 13 of the 17 Champagne Grand Cru vineyards, 33 of 42 Premier Crus and 259 of 320 other Crus from the Champagne appellation. The Nicolas Feuillatte Brut Champagne Jeroboam is exclusive to Asda. It is priced at £60, equivalent to £2.50 a glass.

Shared by Frankie Cook