Prosecco Sales Soar in 2014

Prosecco sales are soaring as more and more people are enjoying sparkling wine as an everyday drink rather than just for celebrations. Sparkling wine and in particular Champagne has always been seen as a celebratory drink for occasions such as Christmas and New Year but there has been a big shift in change of drinking habits as more and more people enjoy a sparkling wine purely as a drink of choice for any day of the week.

Sparkling wines are also increasingly being paired with food rather than just being seen as an aperitif and as Prosecco wines are meant to be enjoyed young and fresh. The flavours are generally flowery and peachy with a hint of vanilla bean, tasting lighter and slightly sweeter than Champagne.

Sales of Champagne and sparkling wine always increase at this time of year as the majority of sales of sparkling wine occurs in December. However sparkling wine sales is now the fastest-growing alcohol in Great Britain.

Marks and Spencers have launched its first ever Prosecco Magnum in time for the New Year celebrations priced at just £20 a bottle.