The Best Sparkling Wine Marketing Campaigns on Instagram

Sparkling wines have become all the rage. Their fizziness can enhance an already fantastic experience, and they are great with food or friends. By the way, sparkling wines are called Champagnes, but true Champagne comes from the Champagne region in France. It’s European Union law that only true Champagnes can be referred to as such.

We decided to look at some winemakers who sell sparkling wine and see why they are successful. So read on and consider using our buy followers service to grow your account.

Frank Family Vineyards

https://www.instagram.com/reel/C35_q8huXt2/ 

Frank Family Vineyards is the place to visit if you are in the Napa Valley area. It’s become popular due to its vast wine collection, including some fantastic sparkling wines.

So, why is their Instagram account successful? Authenticity. When you look at their profile, you’ll immediately notice videos that slightly open the curtain. You’ll see staff enjoying their time there, getting the latest updates, seeing how wine is made, and more. Look at the Reel we shared, which deals with creating sparkling wine. Seeing how sparkling wines are made will entice you to try them.

And that’s how they became famous—not through gimmicks but by being authentic storytellers who want to build a bustling community. By being yourself, you can gain amazing followers. So please give them a follow and see what wines they are making next.

Heath Sparkling Wines

https://www.instagram.com/p/C3iqzTUoTRR/ 

Heath Sparkling Wines consists of exceptional vintage wines from the Heath family. Their Instagram account is quite popular, with over 10k followers. So, what is the secret to their success?

Besides creating some great-tasting wines, they have a fantastic photographer. Food aesthetics are prominent on Instagram, and the posts catch all aspects of enjoying wine with your friends. You’ll see glasses lined up, each showing their fizz in great detail. Since the fizz is constantly moving, getting that right shot is challenging. Hiring a talented photographer for your wine business is a sure way to gain fans.

Besides their photos, their posts often promote events and tastings. If you’re in the area, these limited-time events can create fear of missing out or FOMO. You’ll want to visit them ASAP to be the first to try their seasonal wines or pair them with your favorite foods.

Pippin Hill Farm

https://www.instagram.com/pippinhillfarm/p/CrlfYDtMw1f/

If you’re in Virginia, visit Pippin Hill Farm, a craft winery that makes wines from locally grown grapes. Like many vineyards, you can visit it for a tour and see what they are up to on their Instagram page.

One reason their account is successful is that they focus on events. Many people want their wedding in a place where the wine is never-ending and where there are plenty of gorgeous views. Pippin Hill Farm can give a rustic wedding experience that everyone will never forget. Because these events are time-sensitive, they are frequently promoted through Stories, a valuable tool that any Instagrammer should use.

Besides the events, they also have a good balance of aesthetically pleasing photographs, food pairings, and behind-the-scenes looks at their winery. Researching this article makes us want to take a wine break, but we must continue.

Iron Horse Vineyards

https://www.instagram.com/reel/C4Gm9jnPMuO/ 

Iron Horse Vineyards is located in Sonoma County, California. Their brand of sparkling wines is legendary, being around for decades and having been served at the White House many times. When you want to grow as a winery, having influential people try your product is always a way to success.

One reason for their success on Instagram is how pleasant their bottles are to observe. Each bottle has a memorable logo, with a horse rearing. When you own any product, not just wine, having a memorable design will set you apart from the normal competition. Besides the bottles, this Instagram account has photos of people enjoying their products.

People love getting tagged and featured on Instagram. It’s an excellent way for a person to grow their account, and a tried and true method of an account can get more exposure. People love an account that will interact with its audience, and Iron Horse Vineyards understands the assignment.

Schramsberg

https://www.instagram.com/p/C2-DijTLmdX/ 

Schramsberg is a vineyard that has decades of making luxury sparkling wines. If you’re in Calistoga, California, visit them.

Their Instagram account has many ways of showcasing their products, including their “Have a glass with” posts with Davies Vineyards. These posts feature a photo of a staff member pouring or enjoying wine, along with a brief bio.

When you want to create an Instagram campaign, humanizing your staff is one way to succeed. People like to support a business they feel they have a connection with. Posts like these are great for building a community that wants to meet these staff members and make everlasting memories with them.

The Sparkling Wine Company

https://www.instagram.com/p/ClOHB_Lt8Gi/ 

While their Instagram has not been updated since 2022, their posts are worth looking at for one reason: sales. You can see they are selling drinks for up to 40% off in big letters.

Ordering wine, especially wine of considerable quality, can be expensive. People still love their wine, but with economic uncertainties, many want to cut back on spending. Making a post saying you can save money entices people to visit. It also creates FOMO since these offers are usually for a limited time. For example, this post was during Black Friday, when companies sell their products at extreme discounts, but only for a day.

Final Thoughts

These are some examples of sparkling wineries that have succeeded on Instagram. Each comes from different walks of life, but they all have one thing in common: their love of wine. They have created posts that give people a pleasing look at their wines. Also, humanizing posts that go behind the curtain is an excellent tool for success. If you have a winery, you can use these techniques for a successful social media campaign. And if you came here for wine, you know of some great places to get a glass.