How Champagne Brands Are Winning on TikTok

Champagne and TikTok might sound like an odd pairing at first. One’s old-school luxury, the other’s the home of viral dances and Gen Z humor.

But smart Champagne brands are finding their voice on the platform—and they’re doing it with flair. TikTok has turned into a place where even the fanciest bubbles can feel fun, relatable, and worth sharing. It’s not just about polished ads anymore.

It’s about stories, reactions, and making people smile in less than 30 seconds. So how are Champagne brands pulling it off?

Why TikTok Works for Champagne and Sparkling Wine Brands

TikTok isn’t just where teens hang out. It’s grown into a massive hub for everything from comedy to cooking to—yep—wine. The platform now reaches a huge number of young adults with spending power.

These users aren’t reading long articles or flipping through magazines. They’re scrolling, watching, and reacting to content that catches their attention fast. And cCampagne content, when done right, grabs that attention hard.

A big part of this success is timing. People want short, fun, and visually exciting videos. Champagne checks all those boxes. Pouring a glass, popping a cork, or even showing creative ways to use bubbles in cocktails—these clips are made for TikTok. They don’t need much context or voiceover. They just need to look good and feel real.

The shift is also about who the brands are talking to. Champagne has long been linked with luxury and formality. But TikTok flips that on its head. Younger audiences want to see celebration in everyday moments. That $30 bottle on a Friday night? It’s just as TikTok-worthy as Dom Pérignon. Champagne is becoming more casual, more playful—and TikTok is where that story is being told.

Brands That Are Doing It Right

Some Champagne brands are making waves on TikTok in ways that feel natural and creative.

Moët & Chandon, for example, blends elegance with light humor and trendy music. Instead of stuffy tasting notes, their content often focuses on how champagne fits into fashion events, parties, or quick “get ready with me” videos. It doesn’t feel forced. It feels like the brand knows how to be fancy without taking itself too seriously.

But it’s not just the big names. Smaller producers are going viral too. A boutique sparkling wine label out of California managed to rack up millions of views with a simple video of their winemaker sabering a bottle. No voiceover. No ad copy. Just the raw pop and sparkle of the moment. These types of videos feel authentic. They’re not shot in studios—they’re filmed on farms, in vineyards, or during real-life events.

User-generated content is another secret weapon. Brands that encourage followers to share their own champagne moments are seeing big engagement. Whether it’s a toast at brunch, a bubbly bath, or a cork-popping fail, these clips build community. One hashtag challenge, #BubblyVibes, had thousands of users showing how they sip and celebrate. The more people share, the more TikTok’s algorithm spreads the content—and the more visibility these brands get without spending big on ads.

Smart Strategies That Get Views

To stand out on TikTok, Champagne brands are leaning into what the platform rewards: personality, timing, and visual hooks. One approach that works well is cinematic video. Champagne looks great on camera.

Slow-motion pours, golden lighting, and the satisfying sound of bubbles all trigger those instant likes. These brands focus on aesthetics without overdoing it. The content still feels spontaneous, like a glimpse into something real, not scripted.

Influencer partnerships also play a big role. Instead of hiring traditional wine critics, brands are teaming up with lifestyle creators, party hosts, or food bloggers. These influencers already have engaged audiences who trust them.

When they casually include a Champagne toast in their video, it feels organic. It’s not a hard sell. It’s just part of their lifestyle. One creator even mixed champagne with spicy noodles on camera—and the video blew up.

Another strategy that’s catching on is what marketers call “edutainment.” It’s where brands sneak in a bit of education while still keeping it fun. A popular example is a short series comparing different types of bubbles—Prosecco vs. Cava vs. Champagne.

The video cuts are snappy, the music is catchy, and there’s a little wine trivia at the end. It makes people feel like they’ve learned something while also being entertained. That balance is key on TikTok.

And yes, some brands do buy TikTok views when they’re launching a new campaign. It gives them that early boost to get on the radar. It’s not about faking popularity—it’s more about triggering the algorithm to notice them.

Once people start commenting and sharing, the real traction kicks in. But the content still needs to be good. Buying views alone won’t fix bad video ideas.

What Other Brands Can Learn from This

Champagne’s success on TikTok shows that luxury doesn’t have to mean boring. The most effective content is personal, spontaneous, and made for the platform—not just repurposed from Instagram or TV. That’s where a lot of brands mess up.

They post the same commercial everywhere. TikTok doesn’t work like that. You need to talk like the users talk. You need to feel like part of the conversation.

For new sparkling wine brands, the takeaway is clear: Don’t wait to be perfect. Just start posting. Show the vineyard. Show how the corks are hand-pressed. Show the funny stuff that happens during harvest.

You don’t need a huge budget or a video team. Some of the best-performing champagne TikToks were shot on iPhones. What matters is capturing real moments that viewers can connect with.

One more thing—consistency beats going viral. TikTok rewards regular posting and steady engagement. Don’t focus only on chasing one big hit. Build a rhythm. Share your story in small pieces. Use trends, but stay true to your brand voice. And always check what people comment on. That feedback is gold for knowing what to post next.